Advanced Googling for Accountants I

Optimizing Your Google Experience | taught by Garrett Wasny
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Course Curriculum

Optimizing Your Google Experience
105:47
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Course description

Course Description:

The course provides a concise overview of how accountants can instantly and dramatically enhance their Google experience and customize and personalize Google for maximum performance, security and style. This is part one of a three-part series on how accountants can take their online discovery skills to the next level and search smarter, faster and more efficiently on Google.

Program Content:

The major topics that will be covered in this course include:

  • Why Study Web Search?
  • Google is Great, But Not Perfect -- The Biases, Blind Spots and Inaccuracies of Google that Every Searcher Must Know
  • How to Set Up Google for Maximum Speed, Security and Style.
  • Plug-Ins and Extensions that Boost Your Google Power
  • The Google Search Results Page -- Major Features, Key Signals and Hidden Elements
  • Google’s “Nationalities” and Translation Tools -- A World of Knowledge at Your Fingertips

Learning Objectives:

Upon completion of this course you will have learned how to:

  • Understand the urgency of improving your Google search skills in this age of information superabundance.
  • List Google’s leading biases, blind spots, inaccuracies and costs.
  • View Google search results in their proper context.
  • Create a Google account that provides free access to a Google’s online suite of applications and services.
  • Develop a Google profile to manage your web “footprint” and increase your online discoverability.
  • Use Google privacy and security tools to protect your online data and personal information.
  • Change the theme and visual appearance of your Internet browser.
  • Customize the Google interface, content filters and language preferences to meet your individual needs.
  • Control the ads that appear when using Google.
  • Evaluate your past Google searches and online activity patterns.
  • Access the Google Chrome Web store for hundreds of plugins and extensions for search, accounting, finance, human resources, marketing, analytics, sales and customer relationship management applications and more.
  • Join a little-known Google program that will get you specially listed in Google search results and give you more credibility and make you more authentic to people worldwide.
  • Correctly and completely interpret all the data and signals on the Google results page – an information-rich page all its own.
  • Uncover dozens of quick answer features, calculators, converters and embedded information-generators in Google that are hidden from view.
  • Discover the concealed Google “tool belt” search feature and use it to uncover 10x more information on any topic and “slice and dice” search results.
  • Instantly translate spoken words, written text and web pages into 50+ languages.

Designed For:

Practitioners at all levels who want to improve their Google search skills and deepen their understanding of how to use the service to:

  • gather information for accounting and business,
  • inform critical decisions in their professional and personal lives, and
  • discover knowledge other people don’t know and find out things earlier and faster.



Full Disclosure:

Presenter Garrett Wasny, MA, CMC, CITP/FIBP is an independent Certified Management Consultant (CMC) who provides objective information and has no affiliation or vested interest in Google or any of the technologies reviewed in the course. 

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Instructor

Garrett Wasny
Garrett Wasny
Instructor

Garrett Wasny, MA, CMC, CITP/FIBP is a professional development consultant to accountants, lawyers, engineers, doctors and pro sports executives worldwide. He advises high-skill decision-makers how to thrive in the digital age and unleash their online potential using productivity, search, mobile and social technologies.