Facebook for Accountants

taught by Garrett Wasny
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Course Curriculum

Facebook for Accountants
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Course description

Course Description:

The course provides a concise overview of how accountants can use Facebook for competitiveness intelligence, multidimensional discovery (finding connections between people, things and places), customer and employee engagement and advertising.

Program Content:

The major topics that will be covered in this course include:

  • What is Facebook?
  • How Enterprises and Accounting Operations are Using Facebook.
  • User Basics and Privacy Controls.
  • Facebook Apps.
  • Using Facebook for Competitive Intelligence
  • Facebook Graph Search
  • Building a Facebook Fan Page
  • Facebook Advertising
  • Facebook Resources for Business

Learning Objectives:

Upon completion of this course you will have learned how to:

  • Identify 10 key Facebook business strategies by leading global brands and accounting operations.
  • Cite leading applications and plug-ins that extend the reach and clout of Facebook.
  • Use Facebook for competitiveness intelligence.
  • Utilize Facebook graph search to find connections between people, things and places on Facebook.
  • Build a Facebook fan page for your accounting practice and create dynamic content for it that attracts and engages followers.
  • Advertise on Facebook using website ads, promoted posts, sponsored stories, offers and more.

Designed For:

Practitioners at all levels who want to improve how they use Facebook to advertise, recruit, conduct competitive intelligence, promote brand awareness, and build online connections and conversations.

Full Disclosure:

Presenter Garrett Wasny, MA, CMC, CITP/FIBP is an independent Certified Management Consultant (CMC) who provides objective information and has no affiliation or vested interest in any of the technologies reviewed in the course. 

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Garrett Wasny
Garrett Wasny

Garrett Wasny, MA, CMC, CITP/FIBP is a professional development consultant to accountants, lawyers, engineers, doctors and pro sports executives worldwide. He advises high-skill decision-makers how to thrive in the digital age and unleash their online potential using productivity, search, mobile and social technologies.