Google Business Tools for Accountants

taught by Garrett Wasny
  • 1 Video
  • 1 Multimedia

Course Curriculum

Google Business Tools for Accountants
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Course description

Course Description:

The course provides a concise overview of Google’s more than 200 online enterprise tools and services that can be used by accountants for communication, publishing, mobile connectivity, advertising, entrepreneurship and more. Note: this does not cover Google Apps which is covered in the separate Google Apps for Accountants course.

Program Content:

The major topics that will be covered in this course include:

  • The Google Productivity Tool Ecosystem
  • Communication and Publishing Tools -- Get Your Business Online, Google+, Communities, Analytics, Groups, Consumer Surveys, Moderators, Blogger, Schemer, Vault, Fiber, Free Zone).
  • Mobile - Essential Apps
  • Advertising Services – AdWords, Display Network, Google Offers, AdSense.
  • Online Commerce – Trusted Stores, Wallet, Merchant Center.
  • Mapping Products – Maps Engine Lite, Transit, Places for Business.
  • Webmaster and Developer Resources – Webmaster Central, Developer, Cloud Platform, Programming Languages.
  • Entrepreneurship Development – Research and Development, Google for Entrepreneurs.
  • Corporate Social Responsibility – Google Giving,, Crisis Response, Public Alerts.
  • Google Help Networks – Google Blogs, Google+, Twitter, Facebook, YouTube, LinkedIn.

Learning Objectives:

Upon completion of this course you will have learned how to:

  • Get a free Google business listing, easy-to-build website and customized domain name.
  • Use Google Blogger to create a custom blog for your professional or personal use and incorporate photo publishing, comments, mobile-based posting and more with little technical knowledge..
  • Utilize Google Analytics as a measurement tool for your business and gather detailed statistics on the number of visits, unique visitors, page views and more on your website or blog.
  • Use Google Groups to create custom user groups, mailing lists and online forums to share information and drive discussions inside and outside your enterprise.
  • Utilize Google Consumer Surveys to develop custom market research and arrange virtual focus groups at a fraction of the cost of in-person focus groups.
  • Use Google Moderator for crowdsourcing and managing feedback from clients and staff who can submit and rank user-submitted questions, suggestions and ideas.
  • Use Google AdWords to launch and manage online ad campaigns that are highly targeted to specific demographics, locations and technologies.
  • Utilize AdSense to earn revenue by displaying relevant ads on websites, mobile apps, and site search results.
  • Participate in Google-sponsored entrepreneurship and startup events across the country and around the world.
  • Access Google’s hundreds of corporate blogs, Google+ pages, Twitter feeds, Facebook pages, YouTube channels, LinkedIn employee profiles and more to connect directly with Google staff and get inside information on Google products and services.

Designed For:

Practitioners at all levels who want to explore Google’s huge ecosystem of enterprise products, tools and support services to add value to their accounting work and operations.

Full Disclosure:

Presenter Garrett Wasny, MA, CMC, CITP/FIBP is an independent Certified Management Consultant (CMC) who provides objective information and has no affiliation or vested interest in Google or any of the technologies reviewed in the course. 

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Garrett Wasny
Garrett Wasny

Garrett Wasny, MA, CMC, CITP/FIBP is a professional development consultant to accountants, lawyers, engineers, doctors and pro sports executives worldwide. He advises high-skill decision-makers how to thrive in the digital age and unleash their online potential using productivity, search, mobile and social technologies.